Find out how to get folks to open your emails

We’ve aggregated the world’s finest progress entrepreneurs into one neighborhood. Twice a month, we ask them to share their only progress ways, and we compile them into this Progress Report.

That is the way you’re going keep up-to-date on progress advertising ways — with recommendation you may’t get elsewhere.

Our neighborhood consists of 600 startup founders paired with VP’s of progress from later-stage corporations. We now have 300 YC founders plus senior entrepreneurs from corporations together with Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda College, Excellent Keto, Typeform, Trendy Fertility, Phase, Udemy, Puma, Cameo, and Ritual .

You may take part in our neighborhood by becoming a member of Demand Curve’s advertising webinars, Slack group, or advertising coaching program. See previous progress studies right here and right here.

With out additional ado, onto the recommendation.


How are you going to ship e-mail campaigns that get opened by 100% of your mailing listing?

Primarily based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

  • First, a couple of apparent items of recommendation for avoiding low open charges:
    • Keep away from spam filters by avoiding key phrases generally used in spam emails.
    • Think about using e-mail topics (1) which can be clearly descriptive and (2) seem like they had been written by a pal. Then A/B your high selections.
    • Embrace the recipient’s title in your e-mail physique. This alerts to spam filters that you just do in truth know the recipient.
  • Now, for the true recommendation: Let’s say 60% of your viewers opens your mailing, how will you get the remaining 40% to open and browse it too?
    • First, wait 2 weeks to present everybody an opportunity to open the preliminary e-mail.
    • Subsequent, export a listing of those that haven’t opened. Mailchimp permits you to do that.
    • Necessary notice: The explanation many recipients don’t open your e-mail is as a result of it was despatched to Spam, it was buried in Promotions, or it was insta-deleted as a result of it appeared like spam (however wasn’t). The purpose right here is to resuscitate these folks. You have got two choices for doing so:
    • (1) Duplicate the preliminary e-mail then selectively re-send it to non-openers. This time, use a brand new topic (strive a brand new hook) and downgrade the e-mail to plain textual content: take away photos and hyperlink monitoring. De-enriching the e-mail on this manner will help bypass spam filters and the Promotions tab.
    • (2) Alternatively, export your listing of non-openers to a third-party e-mail instrument like Mailshake (or Mixmax).
      • First, join Mailshake to a brand new Gmail account in your firm area.
      • Subsequent, configure Mailshake to robotically dole out small batches of emails on a every day schedule. Let it churn by means of non-openers slowly in order that Gmail doesn’t flag your account as a spammer.
      • Emails despatched by means of Mailshake usually tend to get opened than emails despatched by means of Mailchimp. Why? Mailshake sends emails by means of your Gmail account, and Gmail-to-Gmail emails have a better probability of bypassing Spam and Promotions folders, notably if the sender doesn’t have a historical past of its emails being marked as spam.

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