Fiat made a ‘Hey Google’ automotive


The ‘Hey, Google’ emblem seems above the entrance wheel arches of the brand new Fiat 500 automobiles | Picture: Google / Fiat

As automobiles are more and more outlined by their digital options, tech corporations are in search of out ever-closer partnerships with carmakers. A brand new collaboration between Google and Fiat, although, is probably the most excessive we’ve seen but.

Three new particular version Fiat 500s — the Fiat 500, 500X crossover, and 500L MPV — have been branded with Google livery that extends from utilizing the tech big’s company colours within the vehicles’ seat upholstery to inserting “Hey Google” badges above their entrance wheel arches. Having this form of branding inside a automotive is just not uncommon, however that is the primary time we’ve seen a tech firm’s emblem seem on a automobile’s exterior.

A press launch from the Italian automaker (translated by Google, after all) boasts that the automobiles…

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