Fearing ChatGPT, Google enlists founders Brin and Web page in AI struggle

An illustration of ChatGPT exploding onto the scene, being very threatening.

Enlarge / An illustration of a chatbot exploding onto the scene, being very threatening. (credit score: Benj Edwards / Ars Technica)

ChatGPT has Google spooked. On Friday, The New York Instances reported that Google founders Larry Web page and Sergey Brin held a number of emergency conferences with firm executives about OpenAI’s new chatbot, which Google feels might threaten its $149 billion search enterprise.

Created by OpenAI and launched in late November 2022, the massive language mannequin (LLM) often known as ChatGPT surprised the world with its conversational potential to reply questions, generate textual content in lots of kinds, assist with programming, and extra.

Google is now scrambling to catch up, with CEO Sundar Pichai declaring a “code crimson” to spur new AI growth. In keeping with the Instances, Google hopes to disclose greater than 20 new merchandise—and reveal a model of its search engine with chatbot options—in some unspecified time in the future this yr.

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