Fb who? Zuckerberg pronounces rebranding as Meta

Facebook? Who is Facebook? My name is Meta!

Enlarge / Fb? Who’s Fb? My title is Meta! (credit score: Fb / YouTube)

As a part of an Oculus Join keynote presentation right now, Fb CEO Mark Zuckerberg rolled out the title “Meta” as a brand new company id reflecting the corporate’s “new north star—to assist carry the metaverse to life.”

The title, which Zuckerberg famous comes from the Greek phrase for “past,” is “a brand new firm model to embody all the things that we do.” Which means the corporate will probably be “taking a look at and reporting on our enterprise as two completely different segments, one for a household of apps and one for work on future platforms,” he stated.

The title Fb, Zuckerberg stated, “simply would not embody all the things we do” anymore. Whereas social media apps will “all the time” catch the attention of Meta, it has been limiting to have a “model that’s so tightly linked to 1 product that it might’t presumably symbolize all the things we’re doing right now, not to mention sooner or later,” he stated.

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