Fb pilot program linking its customers’ information subscriptions might reduce down on password fatigue

It’s a mildly annoying downside: if you’re studying the snippet of a information article on Fb and also you click on by way of to learn the total article, even should you’re subscribed to the information publication, you hit its paywall and need to manually log in. Fb says it’s now testing a characteristic that can assist scale back how usually you need to log in to information websites, permitting paying information subscribers to hyperlink their Fb accounts to their subscriptions.

The purpose, based on Fb, is to “present a greater information consumption expertise on Fb,” and permitting publishers to “deepen their relationships with subscribers.” Right here’s the way it works: Fb identifies a subscriber from considered one of its writer companions, and the subscriber is invited to hyperlink their…

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