Elon Musk’s texts provide a uncommon glimpse on the billionaire boys’ membership


Tesla and SpaceX CEO Elon Musk on the 2022 Met Gala in New York Metropolis. | Dimitrios Kambouris/Getty Photographs for The Met Museum/Vogue

Messages launched in Twitter’s lawsuit in opposition to the Tesla founder present a number of the nation’s wealthiest individuals provided help and even money to purchase the platform, as some customers expressed dismay.

A trove of Elon Musk’s textual content messages was launched this week as a part of a lawsuit Twitter has filed in opposition to the billionaire, and it’s proving to be an illuminating look inside conversations between Musk and a who’s who of celebrities, journalists, Silicon Valley elites, and even politicians.

Among the many very wealthy and really well-known who’ve a direct line to the Tesla CEO are Twitter founder Jack Dorsey, Salesforce founder Marc Benioff, LinkedIn founder Reid Hoffman, podcaster Joe Rogan, and broadcast journalist Gayle King. In texts, ultrawealthy buyers casually provide billions of {dollars} to help in Musk’s effort. Their sheer enthusiasm for Musk’s bid to take over Twitter additionally confirms what many have lengthy suspected about billionaires’ curiosity in proudly owning media firms: They’re keenly conscious that controlling an organization like Twitter means with the ability to form narratives and wield affect.

Some, like Rogan, praised Musk’s bid to purchase the social media platform. On April 4, when Musk introduced a 9 p.c stake in Twitter however hadn’t but made a suggestion to purchase it outright, Rogan requested, “Are you going to liberate Twitter from the censorship blissful mob?” Weeks later, on April 23, Rogan texted, “I REALLY hope you get Twitter.”

A lot of these texting Musk echoed his public feedback arguing the significance of free speech on Twitter. Musk has taken challenge with the extra proactive strategy to content material moderation that Twitter has taken in recent times — insurance policies that right-wing Twitter customers have decried as discriminatory, particularly in gentle of Trump’s everlasting Twitter suspension in January 2021.

Inside days of the announcement that the Twitter board had accepted Musk’s $44 billion provide, Benioff, who’s at present price greater than $6 billion, despatched Musk a cryptic textual content about his personal imaginative and prescient for the platform, writing on April 27, “Blissful to speak about it if that is attention-grabbing: Twitter conversational OS—the townsquare to your digital life.”

Musk demurred, saying, “Nicely I don’t personal it but.”

The potential for some energy and affect over Twitter attracted politicians and the media, too. The messages reveal that former Republican Rep. Justin Amash wished to speak to Musk, providing his assistance on “methods to deal with speech and moderation.” Based on a textual content message from Palantir co-founder Joe Lonsdale, Florida Gov. Ron DeSantis — broadly seen as a possible GOP nominee for the 2024 presidential race — threw his help behind Musk’s bid to purchase Twitter. Lonsdale floated the concept of getting Musk and DeSantis chat.

Different acquaintances, like Hoffman, mentioned serving to Musk purchase Twitter. “$2B?” Musk floated, after Hoffman requested how a lot he and his VC companions may throw in.

“Nice. Most likely doable,” replied Hoffman, who didn’t find yourself investing within the deal.

The messages have been revealed in court docket as a part of the pretrial discovery course of in Twitter’s lawsuit in opposition to Musk for breach of contract, filed after Musk backed out of the deal to purchase Twitter in July, claiming that the corporate had misled him on the variety of spam bots and pretend accounts on its platform. Twitter, for its half, is arguing that Musk reneged on the deal not as a consequence of bots however due to a downturn in each Tesla and Twitter shares. The trial is ready to start on October 17 within the Delaware Chancery Courtroom.

The texts reveal that within the weeks after Musk inked the Twitter deal in late April, professing his want to guard free speech on the platform, his pals and associates eagerly provided (generally unsolicited) recommendation on the course Twitter ought to take with Musk on the helm. One individual recognized as BL Lee — it’s unclear who that’s — steered that Invoice Gurley, a enterprise capitalist of Uber fame, be appointed CEO of Twitter. At one level, Musk texts broadcast journalist Gayle King, “perhaps Oprah can be enthusiastic about becoming a member of the Twitter board if my bid succeeds.”

A number of individuals sought to make introductions to others hoping to have Musk’s ear. Among the many most decided to fulfill Musk was billionaire philanthropist Sam Bankman-Fried, founding father of the cryptocurrency change FTX.

The preliminary volley got here from Will MacAskill, an Oxford thinker and one of many founders of the efficient altruism motion, whose concepts Musk has stated align carefully together with his personal. MacAskill revealed that Bankman-Fried had been enthusiastic about shopping for Twitter for some time and was enthusiastic about a “attainable joint effort.”

“Does he have enormous quantities of cash?” Musk requested.

“Will depend on the way you outline ‘enormous’!” MacAskill replied. “He’s price $24B, and his early workers (with shared values) bump that to $30B.” Musk, the richest individual on this planet, is at present price round $252 billion, in keeping with Forbes.

A number of of the textual content conversations between Musk and his associates run on this vein. Oracle co-founder Larry Ellison, who contributed $1 billion to the Twitter deal, tells Musk in a textual content that he’s ready to commit “no matter you advocate.”

Bankman-Fried, additionally a proponent of efficient altruism, has beforehand tweeted about how a decentralized Twitter that lives on the blockchain would possibly perform, and the way it may very well be monetized. In recent times, he has additionally turn out to be a serious Democratic donor and has been lobbying in Washington for adjustments in cryptocurrency laws.

MacAskill, the thinker, famous to Musk that it will be “simple” for Bankman-Fried to throw in $1 to $three billion — and even contribute as a lot as $15 billion, however that might require financing.

Whereas the billionaires in Musk’s texts confirmed nothing however enthusiasm at his bid, many others — together with Twitter customers and free speech advocates — expressed wariness if not outright alarm. Twitter is a platform utilized by lots of of hundreds of thousands of customers — although Musk would possibly dispute that — and, specifically, is utilized by journalists to share and talk about the information of the day. To them, the prospect of a Twitter led by an outspoken billionaire who’s a frequent critic of the media and of journalists was trigger for concern.

However some media moguls didn’t reject the concept out of hand. Mathias Döpfner, CEO of German media group Axel Springer, which owns media retailers resembling Enterprise Insider and Politico, even provided to run Twitter for Musk if he purchased it. “Can be an actual contribution to democracy,” texted Döpfner in late March, weeks earlier than Musk put in a suggestion to purchase the positioning.

Even the Murdochs, scions of conservative media magnate Rupert Murdoch, make an look within the texts. On April 26, James Murdoch — the youthful son of Rupert Murdoch and a director on Tesla’s board — informed Musk that he’ll name “when a number of the mud settles.” His spouse, Kathryn Murdoch, a philanthropist and activist whose politics differ from her father-in-law’s, requested Musk if he’ll convey again Twitter founder Jack Dorsey, who left the corporate in 2021 to concentrate on different tasks. “Jack doesn’t need to come again,” Musk replied. Dorsey did, nonetheless, change a number of textual content messages with Musk on their shared imaginative and prescient for an improved Twitter.

These behind-the-scenes exchanges reveal how fast and straightforward it’s for a comparatively small circle of moneyed elites to throw in billions to assist purchase a public firm that’s utilized by lots of of hundreds of thousands of individuals and serves as a spot the place people collect to discover a neighborhood round frequent hobbies, beliefs, or objectives. It’s a robust software for disseminating information and knowledge. Billionaires’ curiosity in serving to purchase Twitter wasn’t nearly wanting a bit of the pie by way of fairness. The texts recommend that, for a lot of in Musk’s elite circle, it was necessary to have a say in what Twitter would appear like sooner or later — a “free speech” city sq. the place they’ll conveniently proceed to have the most important megaphones.

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