Easy methods to get your advertisements working, and whether or not PR is value it

We’ve aggregated the world’s greatest progress entrepreneurs into one neighborhood. Twice a month, we ask them to share their only progress techniques, and we compile them into this Progress Report.

That is the way you’re going keep up-to-date on progress advertising techniques — with recommendation you’ll be able to’t get elsewhere.

Our neighborhood consists of 600 startup founders paired with VP’s of progress from later-stage corporations. We have now 300 YC founders plus senior entrepreneurs from corporations together with Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda Faculty, Good Keto, Typeform, Trendy Fertility, Section, Udemy, Puma, Cameo, and Ritual.

You possibly can take part in our neighborhood by becoming a member of Demand Curve’s advertising webinars, Slack group, or advertising coaching program. See previous progress experiences right here.

With out additional ado, onto the recommendation.


Easy methods to get buyer testimonials from hard-to-reach executives

Based mostly on insights from Guillaume Cabane.

A buyer testimonial from a widely known govt could be the social proof that improves conversion charges in your touchdown pages or in gross sales collateral. However executives of respected corporations are usually busy and tough to achieve.

Right here’s tips on how to get the testimonial:

  • Contract with a contract journalist who’s written for a good publication just like the New York Instances.
  • Attain out to your govt prospects with one thing like “Hey, we’ve got a journalist who has beforehand written for NYT who’s considering talking to a couple of our prospects for a chunk. Do you may have 15 minutes for a fast name?”
  • For $200 in freelancer time, you get a testimonial you should utilize (within the phrases you need) from a good govt. Be sure you determine some approach to make it definitely worth the govt’s time.

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