Disney needs to make use of your viewing historical past to personalize your park expertise

The Disney logo on a blue background
Illustration by Nick Barclay / The Verge

Disney might quickly begin utilizing your Disney Plus viewing habits to affect your expertise at its parks — and vice versa. In an interview at The Wall Road Journal’s Tech Stay occasion, Disney CEO Bob Chapek stated the corporate’s engaged on a strategy to tailor each experiences based mostly on the way you work together with its bodily and digital choices.

“Should you’re on Disney Plus, we must always pay attention to what occurred, what you skilled, what you preferred, the final time you visited a park, and vice versa,” Chapek defined. “Whenever you’re in a park, we must always know what your viewing habits are on Disney Plus.”

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