Comcast has an issue—it is not signing up many new broadband prospects. However Comcast additionally has an answer—get extra money from present subscribers.
Comcast failed so as to add any broadband prospects in Q2 2022, holding regular at 32,163,000 residential and enterprise Web prospects mixed. In its Q3 earnings report launched yesterday, Comcast mentioned it gained solely 14,000 broadband customers within the newest quarter. Comcast additionally misplaced 561,000 video prospects and 316,000 VoIP telephone prospects.
That is why Comcast executives centered on ARPU (common income per consumer) in an earnings name yesterday. With new prospects few and much between, Comcast is aiming for progress within the common quantity every present buyer pays.
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