Coca-Cola embraces controversial AI picture generator with new “Y3000” taste

A promotional image for Coca-Cola Y3000

Enlarge (credit score: Coca-Cola)

Coca-Cola has taken a fizzy leap into the way forward for AI hype with the discharge of Coca‑Cola Y3000 Zero Sugar, a “limited-edition” beverage reportedly co-created with synthetic intelligence. Its futuristic identify evokes taste within the 12 months 3000 (nonetheless 977 years away), however its advertising depends on AI-generated imagery from 2023—courtesy of the controversial picture synthesis mannequin Secure Diffusion.

Secure Diffusion, a expertise which is talked about by identify when launching the “Coca-Cola Y3000 AI Cam” cellular app, gained its capacity to generate photos by scraping tons of of tens of millions of copyrighted works discovered on the Web with out copyright holder permission and is at present the topic of litigation associated to copyright infringement.

However there isn’t any trace of that controversy in Coca-Cola’s advertising supplies, which lean closely into in the present day’s buzzy, AI-centered tech zeitgeist.

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