Lower than six months after it introduced $40 million in funding, Attentive has raised one other $70 million, this time in Collection C funding.
The brand new spherical was led by Sequoia and IVP, two companies that had been already a part of the Collection B. Earlier buyers Eniac Ventures and NextView Ventures additionally participated.
CEO Brian Lengthy (who, alongside together with his Attentive co-founder Andrew Jones, bought his earlier startup TapCommerce to Twitter) advised me that he wasn’t planning to boost cash once more so quickly, however issues had been going even higher than anticipated, with a shopper record has grown to greater than 750 companies, together with Coach, City Outfitters, CB2, PacSun, Celebration Metropolis and Jack within the Field.
Lengthy famous that it’s at all times smarter to boost cash when issues are going swimmingly, moderately than coping with the “not-so-fun course of” of making an attempt to boost “when you really want it.”
He added, “Whenever you see that you just’re doing that nicely, you assume, ‘Hey, we should always rent much more folks to assist this progress.’ After which the opposite piece is simply having the ability to transfer quicker into new areas.”
Lengthy attributed the success Attentive has had to date to the rising significance of textual content messages as a channel for companies to succeed in customers, significantly as these customers are much less inclined to open advertising emails or obtain retailers’ cellular apps. And in distinction to broader messaging platforms, Lengthy stated Attentive is “centered on simply doing this channel proper.”
He stated the platform is designed to resolve the principle issues confronted by retailers making an attempt to construct a cellular messaging technique — first, by serving to them create a textual content subscriber record in a approach that complies with laws, then by providing “the power to ship messages that frankly aren’t going to piss folks off.”
“We would like the messages to be related for the buyer, we need to ship them issues that they care about,” Lengthy stated.”The bundle is on the way in which, real-time customer support, a product that you just had been taking a look at just lately is on-sale … There’s quite a lot of knowledge that you may put to work with a view to do it at scale.”
Wanting forward, he hopes to increase past the US and Canada, and to maneuver into industries past e-commerce — for instance, into extra conventional retail, and likewise to start out working with schools that wish to entice extra candidates.
“Attentive’s progress is a transparent indication that folks need to work together with manufacturers in new methods, and types are embracing messaging as an efficient option to attain customers,” stated Sequoia companion Pat Grady in an announcement. “We’re thrilled to double down on our partnership with Attentive to allow them to proceed to ship improbable outcomes for his or her prospects and precious experiences for customers.”
Attentive has now raised a complete of $124 million.