Can $70 video games achieve a subscription-filled, free-to-play world?

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Final July, Take-Two introduced that NBA 2K21 can be the primary sport to ask $70 for the usual version on “next-generation” techniques (i.e., PlayStation 5 and Xbox Sequence S/X). Final week, Take-Two CEO Strauss Zelnick doubled down on that call, saying the market was prepared for a rise in gaming’s de facto worth ceiling.

“We introduced a $70 worth level for NBA 2K21, our view was that we’re providing an array of extraordinary experiences, a lot of replayability, and the final time there was a frontline worth enhance within the US was 2005, 2006, so we expect customers have been prepared for it,” Zelnick stated on the Morgan Stanley Expertise, Media & Telecom Convention (as transcribed by Video Video games Chronicle).

That is not all that shocking, contemplating the supply of the quote. However we should not must take his phrase for it. 4 months have handed since NBA 2K21 launched on new consoles, and 6 months have handed because it launched at a decrease $60 worth level on the PS4 and Xbox One. That needs to be sufficient time to find out whether or not gamers at massive have been prepared to spend more money on a big-name “next-gen” expertise and whether or not Take-Two’s pricing experiment is value repeating, proper?

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