Barstool Sportsbook operator rebrands as ESPN Wager in a brand new $1.5 billion licensing deal


ESPN Bet proposal
ESPN Wager pitch and app mockup | Picture: Penn Leisure

As ESPN’s future drifts within the direct-to-consumer wind, a take care of Penn Leisure will let the sportsbook rename present properties, like its Barstool Sportsbook, to ESPN Wager. In return, Penn is scheduled to pay ESPN $1.5 billion over the subsequent ten years, in addition to $500 million in warrants to purchase shares of the operation and, probably, the power to nominate a board member.

In early 2022, then-Disney CEO Bob Chapek mentioned Disney’s alternative “extends to sports activities betting, gaming, and the Metaverse.” Now, Chapek is gone, the metaverse crew is dismantled, and new/previous CEO Bob Iger described its playing technique in an interview as “…we’re not really inflicting the bets to be made. We’re simply enabling individuals to hyperlink to firms that do…

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