On the identical day we realized that Fortnite is including a LeBron James pores and skin to its metaverse, the PR machine for Area Jam: A New Legacy cranked out a unique batch of digital collectibles. Nonetheless, as a substitute of directing viewers to a gloriously ageing 90s-era web site, they’d to make use of NFTs.
Launching July 16th on HBO Max, Area Jam: A New Legacy follows Michael Jordan’s 1996 film by transporting LeBron James right into a digital world stuffed with cartoons and different Warner Bros. properties, so the advertising and marketing match makes extra sense than it’d seem. The distinction right here is that as a substitute of merely slipping toys into quick meals youngsters’ meals or tossing out restricted version bodily playing cards, there’s a hope that curiosity within the family-friendly flick will spur the…
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