Apple’s reportedly constructing an promoting community round its Main League Soccer deal

Picture: Apple

Apple’s constructing an promoting community as a part of its deal to begin streaming Main League Soccer (MLS) video games subsequent 12 months, in accordance with a report from Bloomberg. Sources acquainted with the state of affairs informed the outlet that Apple’s in talks with advertisers and MLS sponsors to show advertisements throughout soccer video games and “associated exhibits.”

Apple struck a 10-year cope with the MLS in June and can begin streaming soccer video games by its Apple TV app in February 2023. Whereas the corporate plans on introducing a separate, Sunday Ticket-like subscription devoted to streaming each MLS sport, it says it’ll make a “broad choice” of MLS and Leagues Cup matches out there to Apple TV Plus subscribers, with a “restricted quantity” out there free of charge.

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