Apple will reportedly promote the iPhone as a subscription service


The smaller notch on the iPhone 13 Pro Max (left) compared to the 12 Pro Max (right)
Photograph by Vjeran Pavic / The Verge

Apple is reportedly engaged on promoting iPhones and iPads themselves as a part of a {hardware} subscription service, in line with a brand new report from Bloomberg, whose creator Mark Gurman writes the service may arrive subsequent 12 months.

The transfer would match into Apple’s ongoing push in the direction of subscription companies as a complete. Over the previous a number of years, Apple has more and more been emphasizing recurring subscriptions like Apple Music, Apple TV Plus, Apple Information Plus, Apple Health Plus, and Apple Arcade as key new income streams for the corporate. A lot of these companies have already been bundled collectively into the corporate’s Apple One bundles, too.

We’ve already seen an analogous shift on the {hardware} entrance: Apple added a month-to-month subscription mannequin for its…

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