Apple TV Plus is reportedly getting augmented actuality companion content material

Apple is planning so as to add augmented actuality content material as a companion to its TV Plus streaming service subsequent yr, in keeping with a brand new report from Bloomberg. The AR content material might be characters or objects from the present itself, which might then be overlaid onto the real-world setting by way of an iPhone or iPad app. Apple had initially meant to launch the characteristic this yr, earlier than the coronavirus pandemic delayed its plans.

Bloomberg reviews that the experiences are being designed to attract in and retain subscribers, in addition to promote Apple’s AR expertise. The report compares it to bonus content material, like a director’s commentary for a TV present or film:

Somebody watching a moon-walking scene within the Apple present “For All Mankind” may be capable to see a…

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