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Google is paying a $268 million superb and, in a primary, has agreed to overtake its promoting platform to settle an antitrust probe in France.
After a two-year investigation, the French Competitors Authority discovered that Google had used its ad-management platform for publishers to bolster its advert market, the place publishers promote stock in actual time. “Google took benefit of its vertical integration to skew the method,” stated Isabelle de Silva, the authority’s president, at a press convention on Monday.
When publishers show adverts on a website, they’ve two choices. One is to run adverts they’ve bought on to advertisers. The opposite is to promote house to an trade, the place a number of advertisers bid to run their adverts. Within the latter case, referred to as programmatic promoting, publishers will typically put advert house up for public sale on a number of exchanges, however they’ll sometimes use just one advert server to coordinate the auctions and award-winning bids.
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