Android’s toothless “Privateness Sandbox” fails to reply iOS monitoring limits

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Google is asserting the “Android Privateness Sandbox” in the present day, a transfer the corporate says might be “a multi-year initiative” to introduce “extra non-public promoting options” into Android. After Apple made monitoring opt-in in iOS 14, Android needs to be seen as matching its foremost rival. Right now’s announcement is as well as to present advert techniques, not a alternative for them, so this may in all probability be even much less efficient than the “Privateness Sandbox” for Chrome.

Apple’s monitoring modifications blew up the promoting business and are already costing ad-based corporations like Fb $10 billion in income for the yr. Google, the world’s largest advert firm, would not appear to wish to do this on Android.

This is how Google addresses iOS 14 in its weblog submit:

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