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Amazon is investigating probably the most prolific reviewers on its UK web site after a Monetary Occasions investigation discovered proof that they had been making the most of posting 1000’s of five-star rankings.
Justin Fryer, the quantity one-ranked reviewer on Amazon.co.uk, reviewed £15,000 value of merchandise in August alone, from smartphones to electrical scooters to health club tools, giving his five-star approval on common as soon as each 4 hours.
Overwhelmingly, these merchandise had been from little-known Chinese language manufacturers, who usually provide to ship reviewers merchandise without spending a dime in return for constructive posts. Mr. Fryer then seems to have bought lots of the items on eBay, making almost £20,000 since June.
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