Amazon unveils a brand new Fireplace TV Dice, soundbar, and over a dozen Fireplace TV Version merchandise

On the massive European tech commerce present, IFA 2019, Amazon right this moment introduced over 20 new Fireplace TV-branded gadgets, together with a next-generation Fireplace TV Dice, Fireplace TV Version soundbar from Anker — its first foray into Fireplace TV Version audio merchandise — and 15 new Fireplace TV Version merchandise, together with the primary OLED Fireplace TV Version good TVs.

The announcement represents a major enlargement of Amazon’s Fireplace TV {hardware} line and integrations at a time when Roku has gained a lead over Amazon within the U.S., when it comes to connected-TV market share, whereas Fireplace TV has been claiming the highest spot in some European markets and a world lead over Roku.

The corporate right this moment mentioned its Fireplace TV gadgets now have over 37 million month-to-month lively customers globally, which is forward of the 30.5 million Roku reported in Q2. Each firms provide merchandise that could be utilized by multiple individual in a family, in fact, however every family solely will get counted as one consumer (or account) so long as they’ve streamed by way of the platform prior to now month. It’s a comparatively truthful comparability, in different phrases.

Of the brand new gadgets, the brand new Fireplace TV Dice is likely one of the extra fascinating additions to the lineup because it represents the second technology, and a giant improve, over the prevailing product. The machine provides a hands-free Fireplace TV expertise, and has change into the testing floor for a lot of Fireplace TV software program enhancements earlier than they roll out to the broader product lineup.

All new Fire TV Cube side

The up to date Fireplace TV Dice now features a quicker, “hexa-core” processor that’s twice as highly effective because the one which shipped within the first technology machine. It gives “instantaneous entry” to Dolby Imaginative and prescient and 4K Extremely HD content material, Amazon claims, at as much as 60 frames per second. The brand new Dice additionally contains on-device processing with Native Voice Management, which helps you to extra rapidly execute a few of your widespread voice instructions like “Alexa, go dwelling,” or “Alexa, scroll proper,” for instance. These instructions will now execute as much as four occasions quicker, says Amazon.

The Fireplace TV Dice can even ship with far-field voice recognition capabilities with eight microphones and expertise that helps to suppress noise, reverberation, content material at present taking part in, and even competing speech so Alexa higher hears your voice instructions even when the TV is on in a room full of individuals.

Clients will be capable of management their suitable TV, soundbar, A/V receiver, cable or satellite tv for pc field, in addition to different good dwelling gadgets by means of the machine’s assist of multi-directional infrared expertise, cloud-based protocols, and HDMI CEC, mixed with Alexa. 

“Fireplace TV Dice was the primary hands-free streaming media participant powered by Alexa, and since launching final yr we’ve got gathered a wealth of suggestions from prospects about how they use voice in the lounge,” mentioned Marc Whitten, Vice President of Amazon Fireplace TV, in a press release. “Over the previous yr, we’ve got continued to increase and advance the Fireplace TV Dice expertise based mostly on this suggestions with dozens of recent options together with Multi-Room Music, Comply with-Up Mode, and Alexa Communications. These key learnings carried over and guided the event of the second-generation Fireplace TV Dice, and we’re excited to introduce this new-and-improved expertise to prospects around the globe,” he mentioned.

The brand new Fireplace TV Dice is accessible for pre-order within the U.S. for $119.99, in Canada for $149.99, the UK for £109.99, Germany for €119.99, and Japan for ¥14980.  It ships on Oct. 10 in all markets besides Japan, the place it ships on Nov. 5, as a substitute. And will probably be bought in a package deal with Ring Video Doorbell 2 for $249.99 (or $69 off).

Fire TV Cube Couch

Amazon’s Fireplace TV Version lineup is increasing, too. That is the licensed model of the Fireplace TV OS obtainable to different producers to be used in their very own merchandise.

The corporate introduced greater than 15 new merchandise from manufacturers together with Skyworth, Arcelik, TPV, Compal, and others.

In partnership with Dixons Carphone, Amazon is teaming as much as launch JVC – Fireplace TV Version Sensible 4K Extremely HD HDR LED TVs, that are the primary Fireplace TV Version merchandise within the U.Ok. They’ll be bought by Currys PC World and on-line at and are priced at £349 and up.

With IMTRON, an organization of MediaMarktSaturn Retail Group, Amazon is launching a lineup of Fireplace TV Version good TVs below the non-public label okay. These can be obtainable in Germany and Austria, as will the 11 Fireplace TV Version good TVs from Grundig together with the primary OLED Fireplace TV Version tv ( obtainable in 55” and 65” fashions, beginning at €1,299.99 for hands-free; or beginning at €1,199.99 if not; pictured under). 

Grundig OLED Fire TV Edition display

Different extra inexpensive Grundig Fireplace TV Version merchandise can be bought on in 32″, 40″, 43″, 49″, 55″, and 65″ variations, beginning at €239.99. They’ll additionally come to retailers together with MediaMarkt, Saturn, Euronics, Knowledgeable, EP:, Medimax, and others.

Within the U.S., Amazon and Greatest Purchase introduced the primary 65-inch Toshiba – Fireplace TV Version good TV with Dolby Imaginative and prescient, which can be obtainable for purchasers in the USA subsequent month for $599.

Lastly, following Roku’s lead into dwelling audio, Amazon additionally introduced the primary enlargement of Fireplace TV Version past the TV itself with the launch of the Nebula Soundbar from Anker. (Roku additionally right this moment launched its personal wi-fi soundbar).

The brand new machine helps 4K Extremely HD, a unified good TV consumer interface, near-field Alexa voice management, Dolby Imaginative and prescient pass-through, and extra. It may also be added to a multi-room speaker group by way of the Alexa app, and comes with a 90-day trial to Amazon Music Limitless. 

Nebula Soundbar – Fire TV Edition 4

It’s obtainable for pre-order right this moment for $229.99 in the USA, $269.99 in Canada, £179.99 in the UK, and €209.99 in Germany. It can start delivery on November 21.

The enlargement of Fireplace TV Version-branded merchandise can also be meant to problem Roku on the success of its Roku TV-branded tv units, that are equally manufactured by companions however run the Roku OS.

Within the U.S., Roku OS is the No. 1 licensed TV OS within the U.S. and now powers greater than 1 in three good TVs. Amazon is right this moment is clearly answering that problem by specializing in the worldwide markets with a set of recent companions for Fireplace TV Version.

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