Amazon is having one other go at increasing its attain to listeners in India. The corporate, which launched pay-to-use Audible within the nation final yr, at this time launched a brand new service known as Audible Suno that provides free entry to “a whole lot of hours of audio leisure, enlightenment and studying.”
And it’s banking on main Indian celebrities to attract the listeners.
Audible Suno, which is solely accessible to customers in India, options greater than 60 unique and unique collection in each Hindi and English languages. Audible, the world’s largest vendor and producer of audio content material, mentioned Suno is aimed toward filling the “idle time” listeners have every day throughout their commutes and performing different day by day chores.
The corporate says Audible Suno can be freed from ads. Audible Suno is on the market to customers by a devoted Android app and through iOS Audible app.
The launch of Audible Suno in India illustrates the dedication the corporate has within the nation, mentioned Audible founder and CEO Don Katz. Amazon has invested greater than $5.5 billion in its enterprise in India thus far. The corporate’s tentacles at this time attain a lot of classes within the nation together with e-commerce, funds, on-line ticketing enterprise, video and audio streaming, and VC offers.
“I’ve at all times been passionate in regards to the transformative energy of the spoken phrase, and I’m delighted to have the ability to provide this breadth of well-known voices and culturally resonant genres with limitless entry, ad-free and freed from cost,” Katz mentioned in an announcement.
Who’re these well-known voices you ask? Right here’s the checklist: Amitabh Bachchan, Katrina Kaif, Karan Johar, Anil Kapoor, Farhan Akhtar, Mouni Roy, Anurag Kashyap, Tabu, Nawazuddin Siddiqui, Diljit Dosanjh, Vir Das and Vicky Kaushal.
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