After ruining Android messaging, Google says iMessage is simply too highly effective

After ruining Android messaging, Google says iMessage is too powerful

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Google took to Twitter this weekend to complain that iMessage is simply too darn influential with at the moment’s children. The corporate was responding to a Wall Avenue Journal report detailing the lock-in and social strain Apple’s walled backyard is creating amongst US teenagers. iMessage manufacturers texts from iPhone customers with a blue background and offers them further options, whereas texts from Android telephones are branded inexperienced and solely have the bottom SMS function set. Based on the article, “Teenagers and school college students mentioned they dread the ostracism that comes with a inexperienced textual content. The social strain is palpable, with some reporting being ostracized or singled out after switching away from iPhones.” Google apparently feels it is a downside.

“iMessage shouldn’t profit from bullying,” the official Android Twitter account wrote. “Texting ought to deliver us collectively, and the answer exists. Let’s repair this as one business.” Google SVP Hiroshi Lockheimer chimed in too, saying “Apple’s iMessage lock-in is a documented technique. Utilizing peer strain and bullying as a solution to promote merchandise is disingenuous for a corporation that has humanity and fairness as a core a part of its advertising. The requirements exist at the moment to repair this.”

The “resolution” Google is pushing right here is RCS, or Wealthy Communication Providers, a GSMA commonplace from 2008 that has slowly gained traction as an improve to SMS. RCS provides typing indicators, consumer presence, and higher picture sharing to service messaging. It’s a 14-year-old service commonplace although, so it lacks many stuff you would need from a contemporary messaging service, like end-to-end encryption and help for nonphone gadgets. Google tries to band-aid over the getting older commonplace with its “Google Messaging” shopper, however the result’s plenty of clunky options which are not pretty much as good as a contemporary messaging service.

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