After conquering smartphones, PopSocket units its sights on drinks

In its first half-decade of existence, PopSocket has grown into probably the most widespread — and imitated — smartphone equipment in the marketplace. In 2018 alone, the corporate generated $90 million in revenue. To not unhealthy for a little bit Colorado-based upstart.

So, the place does an completely dominated accent maker go from right here? Drinks, naturally. Delish was the primary to report the existence of the PopThirst line. You might effectively have missed it within the wake of this week’s iPhone information. I used to be on a airplane with restricted WiFi entry, I swear. Regardless of the case, the bizarre little retractable cellphone holder that has captured the world’s creativeness $15 at a time is now headed for the profitable subject of refreshments. 

It’s an odd evolution of the model, to make certain. However why not strike whereas the iron (and low) is sizzling? I do know loads of individuals who swear by the cellphone accent, and the pop-out gripper seems to be to suit fairly effectively on an identical koozie for cold and warm drinks, alike. Pop it on a can of LaCroix to search out your self on the chopping fringe of the 2016 zeitgeist.

The cupholders characteristic a variety of types, from leopard print to camo. They’re up for pre-order on Popsocket’s web page for $15 a pop. They’ll go on sale Sept 15.

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