AARP-backed social community seems to lure older customers from Fb

A silver-haired woman uses a tablet computer.

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Fb, which turned 18 final month, has developed one thing of a status for being the social community for older Individuals. That status just isn’t unearned—in line with a Pew Analysis Middle survey, almost 72 million Individuals over the age of 50 use Fb. And whereas the platform nonetheless has extra customers underneath the age of 50 than over, Fb stays many older Individuals’ sole social community.

That’s one thing the AARP is trying to change, although. The nonprofit funded the creation of Senior Planet Group, a social media community that encourages customers to affix pre-existing teams round shared pursuits, together with gardening, journey, health, meals, and know-how. In that means, it feels extra like a pared-down model of reddit or a small assortment of boards.

The social community was developed by an AARP affiliate, Older Adults Expertise Providers. OATS began out giving laptop courses to older people in New York Metropolis and has expanded its bodily footprint over time. Throughout the pandemic, these courses moved on-line, and Senior Planet Group grew from that transition.

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