7 Methods to Use Advertising Automation for Lead Nurturing

Marketing Automation

In case you’re like most companies, you’re all the time searching for methods to generate extra leads and gross sales. And if you happen to’re like most companies, you don’t have a whole lot of time or cash to waste on advertising and marketing methods that don’t work.

That’s the place advertising and marketing automation is available in. Advertising automation is a brand new and helpful improvement that may make your advertising and marketing efforts simpler, sooner, and extra correct.

By automating sure duties, you may unlock your time to deal with extra essential issues, like the general imaginative and prescient and progress of your online business.

As well as, automated advertising and marketing may help you observe your outcomes and measure your return on funding (ROI).

So if you happen to’re searching for a brand new and improved approach to generate leads and gross sales, think about using advertising and marketing automation. It simply is perhaps the reply to your prayers.

7 Methods You Can Use Advertising Automation to Nurture Leads

So, how precisely can you employ advertising and marketing automation to nurture leads?

Nurturing your lead base is all about creating an affiliate relationship with them and making them accustomed to your model.

It’s additionally a time so that you can be taught extra about them by their behaviors.

Consequently, you’ll have the ability to fine-tune your content material creation, promoting, gross sales calls, and so forth. And meet your remaining purpose, which is to shut gross sales.

Right here’s how advertising and marketing automation can be utilized for lead nurturing in quite a few methods:

1. Sending focused emails primarily based on buyer conduct or pursuits

Email marketing automation example
Instance of an e-mail automation move – by WPForms

Focused emails are a good way to make use of advertising and marketing automation to nurture leads. By sending prospects emails which can be related to their pursuits, you may assist them get to know your model higher and improve the probabilities of changing them into prospects.

Moreover, focused emails may help you observe the success of your advertising and marketing campaigns and measure the ROI.

How does this work in sensible phrases? What instruments do you want?

To ship focused emails mechanically to leads, you will have a software that may observe buyer conduct and pursuits. Moreover, you will have a approach to phase your leads in an effort to ship them focused emails. Segmenting your leads will be completed by standards like job title, firm measurement, or funds. Lastly, you will have an e-mail service supplier that may automate the method of sending focused emails to your leads.

2. Creating customized touchdown pages which can be related to the leads’ stage within the shopping for course of

One other good way to make use of advertising and marketing automation for lead nurturing is by creating customized touchdown pages.

These pages are designed to enchantment on to the wants and pursuits of your leads, serving to them transfer by totally different phases within the shopping for course of.

This could embrace providing free trials, guides, or different assets which can be related primarily based on the place the lead is of their purchaser’s journey.

Not solely can custom-made touchdown pages enhance your lead nurturing efforts, they’ll additionally assist you to observe the success of your advertising and marketing campaigns and measure ROI.

To create customized touchdown pages utilizing advertising and marketing automation, you will have to determine the totally different phases of your gross sales funnel and your buyer profiles.

Social media promoting platforms and search promoting platforms will help you create totally different pages for various campaigns.

In case you’d prefer to automate your campaigns additional, then you must work with a devoted automation platform or company.

3. Use a content material expertise platform

One of many largest points with content material creation is that companies crank out infinite items of content material however don’t use it successfully.

The issue isn’t content material creation; it’s content material distribution and engagement.

It’s good to repurpose your content material or just share it with the fitting individuals on the proper time and thru the fitting channels.

And you must contemplate which stage of the gross sales funnel they’re in.

That is difficult within the excessive whenever you strive to do that manually. And that is the place a content material expertise platform (CXP) is available in.

A CXP platform helps you to tag your content material based on various factors:

  • Purchaser persona
  • Stage of the gross sales funnel
  • Channel
  • Content material matter and kind

You possibly can then generate touchdown pages primarily based on totally different combos of the above, which will increase the probabilities of conversions to a excessive diploma.

To make this work, you must depend on a content material expertise platform and make the most of a distinct sort of selling automation – one that’s extra dynamic and positive to spice up your conversion charge.

4. Providing particular offers or incentives to encourage potential prospects to turn into precise prospects

As any enterprise proprietor is aware of, producing leads is barely step one within the gross sales course of. Upon getting a possible buyer’s consideration, you must discover a approach to encourage them to turn into an precise paying buyer. That is the place advertising and marketing automation could be a beneficial software.

By providing offers and incentives, you may give leads an additional nudge that encourages them to take the following step and turn into paying prospects.

There are a selection of various methods to go about this, however one of the efficient is to make use of e-mail advertising and marketing. With e-mail advertising and marketing, you may ship automated messages that supply particular offers and reductions to leads that haven’t transformed but.

This may be a good way to encourage them to make the leap and turn into paying prospects. Moreover, there are a variety of various software program applications that may assist you to automate your e-mail advertising and marketing, making it simpler than ever to achieve out to leads and encourage them to turn into prospects.

5. Utilizing push notifications to seize consumers who’re about to go away your web site

One other highly effective method to make use of advertising and marketing automation is thru using push notifications. These are messages that pop up in your prospects’ telephones or different internet-connected gadgets, they usually can be utilized to seize potential prospects who’re about to go away your web site.

With a well-designed push notification system, you may ship out well timed reminders that encourage potential prospects to stay round and take a look at your services or products.

There are a selection of various software program platforms that may assist you to arrange push notifications, making it simpler than ever for on-line retailers to remain in contact with their prospects and hold them engaged.

Different methods to nurture your leads mechanically with push notifications is to create triggers for sure behaviors like:

  • The shopper is about to exit a window
  • They spend a very long time on a web page
  • They revisit the identical product web page or another web page
  • They ‘favourite’ an merchandise
  • They scroll by greater than 50% of a procuring web page
  • They add a product to their cart however present an intention to go away
  • They’re usually lively on-line
  • They’ve engaged along with your advertisements on social media and so forth

Push notifications are highly effective as a result of they help you keep top-of-mind with potential prospects and hold them engaged, even once they’re indirectly in your web site. And by incorporating advertising and marketing automation into your push notifications, you may mechanically nurture leads that present curiosity in your services or products and encourage them to turn into paying prospects.

6. Use a social media automation software

I’m not speaking about typical social media content material managers on this case.

As we speak, you need to use critical automation instruments to distribute, manage, and publish your materials.

Look particularly for social media automation platforms.

On such platforms, all it’s important to do is create the majority of your content material and add them utilizing a spreadsheet.

You possibly can then tag or categorize them primarily based on the temper, intention, or sort of put up you’ve made.

After which have the automation software mechanically assign them to totally different networks.

They’ll use tags and descriptors to repeatedly manage your materials and put up them to Fb, LinkedIn, Twitter, and different locations.

Automation instruments for social media require much less guide work than common social community administration instruments. They usually can unlock hours of time and work spent a month and even weeks.

7. Leverage e-mail drip campaigns

One other highly effective method to make use of advertising and marketing automation is thru using e-mail drip campaigns.

A drip marketing campaign, because the title suggests, refers to a sequence of automated emails which can be despatched out over time.

They can be utilized to nurture leads and prospects alike, serving to you construct relationships with individuals and encourage them to make a purchase order.

There are a selection of various e-mail drip campaigns you need to use, together with:

  • Welcome campaigns: These are used to welcome new subscribers or prospects and introduce them to your online business.
  • Instructional campaigns: These can be utilized to share helpful data or assets along with your subscribers.
  • Promotional campaigns: These are designed to encourage prospects to make a purchase order, sharing particulars about gross sales and reductions, for instance.
  • Behavioral campaigns: These are designed to encourage particular behaviors, comparable to visiting your web site or making a purchase order. They usually’re primarily based on viewers behaviors. For instance, an individual who views a class of merchandise might be concerned about ideas from the identical class.
  • Deserted cart campaigns:  These are designed to encourage prospects who’ve added objects to their procuring cart however then abandon the acquisition. You need to use e-mail drip campaigns together with push notifications to encourage prospects to finish their purchases.

The important thing to a profitable e-mail drip marketing campaign is to create emails which can be customized and related to the recipient.

This implies tailoring your content material primarily based on their preferences and pursuits, in addition to utilizing triggers comparable to web site visits or deserted procuring carts to ship focused messages.

By leveraging drip campaigns, you stand to maintain individuals engaged and get them to transform.

Conclusion

Total, advertising and marketing automation will be a good way to encourage results in take the following step and turn into paying prospects. By providing offers and incentives, you may give them the additional push they should make the choice to purchase from you.

So if you happen to’re searching for a approach to improve gross sales, think about using advertising and marketing automation in your online business. It could possibly be simply what you must take your online business to the following stage.

Featured Picture Credit score: Carlos Muza; Unsplash; Thanks!

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