6 Video Content material Advertising and marketing Examples to Encourage Your Marketing campaign

video content marketing

Video content material advertising has been round for a short time. You in all probability use some video or plan to, since 85% of companies already used it in 2020, based on knowledge from Wyzowl.

However, simply because a number of groups report utilizing video, that doesn’t imply all of them have success with it. Measuring the effectiveness of a marketing campaign might be tough and figuring out success can range relying in your objectives.

6 Video Content material Advertising and marketing Examples to Encourage Your Marketing campaign

There are such a lot of completely different platforms, supply strategies, and video sorts that it could possibly get overwhelming simply deciding the place to begin. The excellent news is that there are examples from a number of completely different manufacturers that may encourage your subsequent marketing campaign.

1. Greenback Shave Membership’s Breakout Video

An incredible instance of low-budget video content material advertising that makes use of humor is the Greenback Shave Membership’s breakout video “Our Blades Are F***ing Nice.” They launched it a number of years in the past now.

The video options founder Michael Dubin strolling round their warehouse speaking about how nobody wants all of the bells and whistles of fancy, costly razors. He additionally talks in regards to the options and advantages of their product with some fairly humorous supporting bits, like somebody in a bear costume.

The video value them about $4500 to make. You’ll be able to anticipate most movies like that to be underneath $10,000 so long as the background is one thing easy and the individuals in it are workers or clients.

The corporate could have hit a house run with their first video, however they did make some errors. They solely geared their different advertising (like emails) towards males and that first video was fairly gender-neutral.

2. Thomson Industries Movies

You’ll be able to take a look at Thomson Industries, Inc for an excellent instance of a video that’s low-budget and extra critical. Plus, it’s extra targeted and goes after a reasonably particular section of consumers.

This video reveals the distinction between two varieties of screws used for industrial machines, with an precise engineer doing the speaking:

So far, it’s amassed about 130,000 views on YouTube. Not unhealthy contemplating the smaller market dimension.

The main distinction could be that they’re a B2B firm, though their movies appear to be geared toward educating common shoppers.

Each this and the Greenback Shave Membership video had been low-cost by comparability to what you would possibly see on tv or elsewhere on-line. Even if in case you have much less funds to work with, it’s nonetheless doable to make efficient movies that get your message out.

3. LinkedIn Consumer Video Content material Advertising and marketing

You’ve in all probability seen somebody making movies like these on social media earlier than. They might vary from a video uploaded immediately by a consumer to an precise commercial.

If any of your gross sales improvement reps or outdoors reps are comfy with making one, LinkedIn video content material advertising is an effective way to construct rapport with many connections without delay. The good factor about individuals working from house is that many in all probability have an workplace or a room to movie in, too.

For instance, one among my connections is an out of doors gross sales rep at Worth Spider and makes weekly movies each Monday. They’re all very simple and he makes ones like this from his home.

The content material isn’t geared toward one particular person or firm however speaks to completely different particular conditions that might relate to ache factors. His latest ones have been about implementing pricing insurance policies for manufacturers.

To somebody outdoors his trade, the video could not make a number of sense or garner a lot curiosity. However to individuals working in that area, it will be powerful to skip because it’s just below Three minutes and really related.

4. Bumble’s Snapchat Adverts

Leaping again to B2C merchandise, you may also leverage this fashion of video there as properly. Many of the courting app firms run adverts on Snapchat the place a lady or a man data a selfie video with the call-to-action being for individuals to obtain their app.

Right here’s an instance of some of Bumble’s Snapchat adverts:

A few of them seem like there’s a tripod, however in others, the particular person is normally holding the digital camera (OkCupid does a number of these). You’ll be able to preserve manufacturing prices down if this sort of factor is smart in your model.

Even should you preserve prices down with manufacturing, working the campaigns can nonetheless add up rapidly. Snapchat has a pricing information right here that goes in-depth about how their platform works.

5. Popsockets Unique Kickstarter Video

For concepts on a humorous, very low-budget video, look to the corporate PopSockets. Their founder’s Kickstarter video marketing campaign was capable of hit about 150% of his objective because of his loopy dancing with the product:

The wonderful thing about it’s that he did a lot of the filming in what seems to be like a university classroom (he was a Philosophy professor). Curiously, he stated on this interview that a number of tech bloggers didn’t actually just like the video.

The excellent news is that it didn’t matter as a result of shoppers beloved it. Since then, the corporate has seen income of over $200 million {dollars} and it’s persevering with to develop.

It’s clear that lower-budget movies can have a large ROI. Nonetheless, generally it takes a much bigger funding for a model to actually make a splash.

6. Squatty Potty’s Unicorn Ice Cream Video Content material Advertising and marketing

Due to a number of viral movies, Squatty Potty is a family title. Plus, individuals know the place rainbow ice cream comes from because of this one:

Making a video that draws over 100 million views takes work – and a giant funding.

The viral video that helped Squatty Potty blow up value about $250,000 to make. That’s a little bit over $180,000 per minute for the practically 3-minute video.

If you will get your fingers on that sort of cash, it might completely be price it. Simply ensure that whoever you’re employed with has a confirmed observe document for creating viral campaigns.

Last Ideas On Video Content material Advertising and marketing

Video content material advertising will undoubtedly proceed to be a drive for manufacturers as we transfer into the long run. You benefit from a variety of video instances, from 30-second clips on platforms like TikTok to longer-form content material on YouTube and now Fb Watch.

Making an attempt a few of these methods might assist you to attain extra clients, so hit document and see the place it takes you.

The publish 6 Video Content material Advertising and marketing Examples to Encourage Your Marketing campaign appeared first on ReadWrite.

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