New trailers: Godzilla vs. Kong, The World to Come, Son of the South and extra

Godzilla vs. Kong | Warner Bros.

I lastly completed Ted Lasso final night time and I get why everybody cherished it a lot. I used to be completely ready to not just like the earnest, goofy Ted however Jason Sudeikis received me over. I received’t spoil in case you haven’t seen it, however Ted Lasso has loads of plot developments you anticipate will prove a sure means —as a result of we’ve been conditioned to have plots drawn out so long as attainable and with as a lot pointless drama as attainable— however then the characters behave like precise folks! They’re sensible and humorous and nuanced and I can’t wait to see them once more in Season 2.

However look what simply dropped this morning: The Godzilla vs. Kong trailer! Let’s gooooo

Godzilla vs. Kong

The trailer for the long-awaited flick concerning the showdown between Kong and…

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ESPN Plus apologizes for “technical concern” throughout UFC pay-per-view occasion

UFC 257: Poirier v McGregor
Picture by Jeff Bottari/Zuffa LLC by way of Getty Photographs

ESPN Plus says it’ll concern partial refunds to prospects who paid for a UFC pay-per-view occasion Saturday solely to run into technical issues.

Conor McGregor vs Dustin Poirier was the headline match of the UFC 257 essential card, which was set to get underway at about 10PM ET Saturday. To look at, ESPN Plus subscribers, who pay $59.99 per yr for the streaming service, additionally paid $69.99 for Saturday’s occasion. However customers within the US started reporting a blackout on the ESPN Plus app Saturday night that lasted by means of a number of the earlier fights on the principle card.

A spokesperson for Disney, which owns ESPN, stated in an e mail to The Verge on Sunday that the corporate was “conscious {that a} technical concern prevented a portion of customers from accessing the early…

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The right way to Correctly Use PR and search engine optimization to Amplify Advertising Outcomes

PR and SEO

A enterprise is nearly as good as the way it portrays itself. It may need the most effective product in the marketplace, however the way it packages that product determines the way it will fare. Right here is learn how to correctly use PR and search engine optimization to amplify advertising and marketing outcomes.

What’s Your Shopper Attraction?

With the appearance of know-how, companies are more and more turning into aggressive to match the availability of products and providers from rivals. Revamping on-line presence options prominently in communication technique as corporations angle out their shopper attraction.

PR and search engine optimization deal with the identical phase, however their strategy is completely different. PR is creating fascinating content material that resonates with customers, whereas search engine optimization customizes the content material to rank among the many competitors.

If these two parts of the company communication hyperlink, they type an built-in communication strategy that works each offline and on-line. Let’s check out a couple of recommendations on learn how to use search engine optimization and PR to overcome on-line advertising and marketing.

Seize the Consideration of Extra Individuals

You’re capturing extra folks’s consideration in case you are utilizing search engine optimization to seek out your purchasers and enhance your picture. search engine optimization brings you to the highest of search rankings even when the client was not in search of your online business particularly. If nothing else, the client will proceed to see your online business represented in search outcomes.

Over time, it would grow to be clear to the client that you’re an professional within the business. In spite of everything, your web site continues to look of their search outcomes. Potential clients will bear in mind your identify, and they’ll affiliate your model with a sure business. You might have branded your self as a helpful useful resource, and clients will begin looking for your organization alone sooner or later.

search engine optimization Key phrase Lists to Develop Your Viewers

Nonetheless, you need to use search engine optimization key phrase lists to develop your viewers. When you have only one or two key phrases, you might be solely capturing a fraction of the eye that you simply deserve. Assume larger. Use search engine optimization key phrase lists to focus on every part you do and each location you serve.

For instance, you shouldn’t record the providers you present. It could assist for those who used business key phrases that blend with these providers. An organization that gives stress washing may add the identify of an industrial gadget it makes use of.

It could be finest for those who listed every part you stress wash. Subsequently, you’ll have key phrases for stress washing driveways, sidewalks, properties, places of work, industrial buildings, and industrial buildings.

The place Are You Situated?

Take the subsequent step by including areas to your key phrases. You might have positioned your self as an organization that may present clients with the service they want, however they may not know the place you might be situated. Including each location you service and the encircling cities or cities makes your search engine optimization simpler.

On the similar time, you might be including these areas to your branding. You now have a fame for serving folks in each metropolis you’ve got listed.

When folks stay and work in your space, they usually drive by handy areas which are removed from house. Somebody who drops the children off in school may understand that you’re near the college. You might have grow to be a handy choice. In case you are near somebody’s workplace, you might be handy.

search engine optimization Key phrases

Lastly, you need to add key phrases that make you appear like a household enterprise. You need to speak about serving to households, serving to native companies, or serving to native college students. If you communicate to your clients utilizing pleasant language, they’re extra more likely to store with you.

Including search engine optimization key phrases to your content material helps extra folks discover you, and you’ve got efficiently built-in PR with search engine optimization.

Improve Model Consciousness

The primary goal of selling is to make merchandise identified to the general public. Model consciousness entails detailing the element and advantages of the product and its utility to the patron. Purchasers select a product based mostly on how nicely they comprehend it. Crafting a product description is a part of public relations the place the producer paints an image of the product.

search engine optimization brings within the on-line search patterns which the attainable shopper makes use of to get info. Infusing the key phrases into the product description and forming a fascinating phrase mixture enhance product visibility on search engines like google and yahoo. The affect of search engine optimization amplifies the PR of the model.

Improve Content material Growth

As you develop content material, you need to be as particular as attainable. You’re educating your clients when they’re studying what your online business does. You might have branded your online business such that you simply work in each metropolis within the space.

By doing so, you’ve got confirmed to clients you can assist them even for those who shouldn’t have the identical zip code as them. Moreover, it will be finest to speak about particular points that clients in that space have.

Making a submit on a difficulty, product or assertion wants systematic wording. Content material improvement is greater than placing phrases collectively to elucidate. Whereas the formulation of the assertion drives the which means, the way it sounds, and the goal market informs its improvement. PR ensures formations whereas search engine optimization customizes it to succeed in the goal market.

How do You Higher Serve Your Buyer?

In the event you work within the stress washing enterprise, it is best to discuss to clients about how one can remedy their issues with salt on the roads within the winter, particles on their properties, and different particular objects to that city. You’ll be able to even reference native landmarks that present you’ve got labored within the space.

You aren’t simply an professional in your business. You’re proving to your clients that you’re an professional of their hometown. These clients usually tend to belief you, and your model seems extra reliable as a result of you’ve got spoken on to the client.

What About Vids?

Whilst you can say that you simply serve everybody within the space, many purchasers won’t imagine you till you reference the place the place they stay. Every new article ought to educate the client on one thing new, and you are able to do the identical factor with movies.

Extra potential clients will see movies with titles that embrace areas. Plus, clients can see you working of their space and may even acknowledge the background. As these movies progress, clients understand you can come to their location to supply the identical service. They belief you as a result of they’ve seen you at work, and so they perceive you can reply shortly.

Content material improvement is fashionable in running a blog, particularly for corporations providing social providers. It helps create a story that appeals to a particular cluster of individuals. Enterprise web sites use search engine optimization and PR to type their content material to attain a selected enterprise objective.

Enhance Model Confidence and Consistency

Each enterprise strives to return out in the easiest way attainable. The product is likely to be exemplary, however its communication decides the way it will fare available in the market. Customers relate extra with a identified model than a newcomer. They belief their capacity since they’ve little info on the competitor.

Nonetheless, the distinction between model consciousness and model confidence is how regular and constant it’s, each as a product and its high quality. The authority match instructions is in the way it communicates and interacts with its clients. The suggestions mechanism sparked by the outline improves its visibility and implore the producers to standardize the product. Belief builds manufacturers, whereas confidence breeds authority.

When you find yourself utilizing PR and search engine optimization collectively, you may be far more constant together with your model message. An inventory of key phrases will hold you on-task, and you may write in the identical type each time you launch an advert or write an article. Consistency makes companies far more worthwhile, and also you need to get as a lot assist being constant as you’ll be able to.

Enhance Your Manufacturers Popularity

If you need to enhance your model fame in a sure space, you can begin utilizing these key phrases greater than others. For instance, an organization that gives plumbing and electrical providers may need simply began providing its clients electrical providers. Begin speaking extra about electrical work to point out that you’re an professional within the business.

You are able to do the identical with some other services or products that you simply provide. When you have been occupied with your strategy to those points, it’s a lot simpler so that you can model your self as an professional in new fields. Prospects will see the identical model message in lots of areas, and they’ll really feel as if they’ll belief you.

How Could I Contact You?

You will need to additionally keep in mind that clients can work together with you in case you are posting articles on-line, writing in your weblog, or utilizing social media. You should use a script to speak to all these clients in order that they at all times get the identical message. That is important to your success as a result of it reveals clients that you’ve got taken the time to provide them the most effective expertise.

Share Concepts and Develop as Enterprise Companions

You’ll be able to share concepts extra simply when you’ve got a constructive model picture. As you share your message and model your organization as an professional in a sure discipline, different corporations will need to work with you. These partnerships may be worthwhile and enhance your degree of productiveness. Social media is one place the place folks usually share concepts and meet new companions.

When you find yourself on social media, you’ll be able to interact in witty banter with different companies. These companies may need to work with you, and your chat logs may even go viral. You’ll be able to share concepts with these companies, and you may even ask your clients for concepts. It is a crucial step within the course of since you need your clients to really feel concerned in what it’s that you simply do.

Do You Convert Your Key phrases to Hashtags?

You’ll be able to convert all of your key phrases into hashtags. This implies you can share PR-style adverts and slogans with the general public, however you should use all of your search engine optimization key phrases to succeed in extra clients. These key phrases usually are not simply utilized in searches.

Social media corporations have designed algorithms that discover new folks for purchasers to observe. When somebody has searched for a corporation like yours, you’ll be advisable in case you are near their location.

Lots of your most loyal clients may come to you as a result of they discovered you on social media. Plus, they’ll try your photos or movies, depart feedback, and even advocate your online business to others. These folks may even share your posts through a messenger app.

Social Media Apps

Social media apps additionally permit your clients to share your posts on their feeds. When clients actually like your online business, they may promote for you. You’ll be able to even create contests that ask clients to submit your photographs or movies on their feeds. After they do that, they could win a prize. Whereas these clients are excited to win one thing at no cost, they inform all their pals, household, and followers that you’re reliable.

You may even go as far as hiring influencers who will promote for you on social media. Inform the influencer all of the hashtags you need to use, and so they can add extra credibility to your model by posting about you a couple of occasions per week. Every of those steps, then, ensures that your model picture is bettering whereas additionally driving net visitors to your website.

Communal Sharing

Social media has grow to be a enterprise instrument for all budding enterprises, because of the next it attracts. Firms invoke social connotations to discover new markets and attain a wider viewers. They customise their posts to rank increased with social circles. It spreads quicker and relays messages in socially acceptable wordings.

Sharing a submit or an advert personalizes the message and reaches as many individuals as attainable. Web sites are customizing posts to convey out the meant message earlier than the reader absolutely opens it. Transmission is quicker and conversion vital. This digital advertising and marketing technique opens up corporations to infinite prospects.

Closing Phrases

If you need to enhance your public relations and your total model picture, search engine optimization is an effective place to start out. You may suppose that these two issues are utterly unrelated, however they don’t seem to be. Many individuals have no idea something about your online business, and so they have by no means been uncovered to a advertising and marketing marketing campaign of yours up to now.

As you learn by means of the following pointers, think about how a lot your model can enhance when utilizing the right key phrases and technique.

Are You Reliable?

PR is the act of creating your model look extra reliable. You need everybody who interacts together with your model to imagine that you’re the most effective firm for the job. search engine optimization helps you discover the most recent clients. Mixing these two issues is sensible if you find yourself operating a enterprise in any business.

Furthermore, corporations rely on the web to push their model past its confines and analysis on rising developments. Nonetheless, its advertising and marketing outcomes decide its gross sales conversion and product customization shifting ahead. As corporations develop their communication methods, a mix of search engine optimization and PR ought to be their main focus.

Picture Credit score: Jopwell; Pexels

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Evaluate: Lupin updates basic French gentleman thief for the 21st century

Omar Sy stars as Assane Diop, looking every bit the contemporary version of Arsène Lupin, famed French fictional gentleman thief.

Enlarge / Omar Sy stars as Assane Diop, trying each bit the modern model of Arsène Lupin, famed French fictional gentleman thief. (credit score: Netflix)

Netflix has kicked off 2021 with a bang, due to its new sequence, Lupin, starring French actor and comic Omar Sy. This pleasant modern reimagining of a basic character in French detective fiction, Arsène Lupin—a gentleman thief and grasp of disguise who was primarily the French equal of Sherlock Holmes—is a large hit. In response to Deadline Hollywood, Lupin is on monitor to prime 70 million households in its first 28 days of launch, beating out two different current Netflix smash hits, Bridgerton (63 million households) and The Queen’s Gambit (62 million households).

(Some spoilers under, however no main reveals.)

As I’ve written beforehand, Arsène Lupin is the creation of Maurice Leblanc, who based mostly the character partly on a French burglar/anarchist. Leblanc was additionally aware of the gentleman thief featured within the work of Octave Mirbeau in addition to E.W. Hornung’s famed gentleman thief, A.J. Raffles, and he additionally knew about Rocambole, a personality whose adventures have been recounted in a sequence of tales printed between 1857 and 1870 by Pierre Alexis Ponson du Terrail.

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A curious observer’s information to quantum mechanics, pt. 3: Rose coloured glasses 

A curious observer’s guide to quantum mechanics, pt. 3: Rose colored glasses 

Enlarge (credit score: Getty Photographs / Aurich Lawson)

One of many quietest revolutions of our present century has been the entry of quantum mechanics into our on a regular basis expertise. It was that quantum results had been confined to physics laboratories and delicate experiments. However trendy expertise more and more depends on quantum mechanics for its primary operation, and the significance of quantum results will solely develop within the many years to come back. As such, physicist Miguel F. Morales has taken on the herculean job of explaining quantum mechanics to the remainder of us laymen on this seven-part collection (no math, we promise). Under is the third story within the collection, however you may at all times discover the beginning story right here.

To date, we’ve seen particles transfer as waves and discovered {that a} single particle can take a number of, broadly separated paths. There are a variety of questions that naturally arises from this habits—one in every of them being, “How huge is a particle?” The reply is remarkably delicate, and over the subsequent two weeks (and articles) we’ll discover completely different elements of this query.

Right now, we’ll begin with a seemingly easy query: “How lengthy is a particle?”

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Radio and TV host Larry King dies at 87

Larry King has died at 87
Picture by: Peter Kramer/NBC/NBC Newswire/NBCUniversal by way of Getty Photographs

Longtime TV and radio host Larry King died Saturday at Cedars-Sinai Medical Heart in Los Angeles. He was 87. Ora Media, which King co-founded in 2012, confirmed the information in a tweet to the @KingsThings Twitter account. A reason for loss of life was not instantly obtainable Saturday, however he had reportedly been hospitalized lately with COVID-19.

“Larry all the time seen his interview topics because the true stars of his packages,” the assertion from Ora reads. “Whether or not he was interviewing a U.S. president, overseas chief, superstar, scandal-ridden personage, or an everyman, Larry favored to ask quick, direct, and uncomplicated questions.”

King began his profession in native radio in…

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Fb says ‘configuration change’ precipitated some customers to be logged out unexpectedly

Illustration by Alex Castro / The Verge

Fb says some customers had been logged out of their accounts unexpectedly Friday because of a “configuration change,” and the problem has been mounted as of Saturday morning.

“On January 22, a configuration change precipitated some individuals to be logged out of their Fb accounts. We investigated the problem and stuck it for everybody earlier at this time. We’re sorry for the inconvenience,” a Fb firm spokesperson stated in an e-mail to The Verge.

The issues started late Friday ET, with customers on the r/Fb Reddit board r…

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The Significance of Cybersecurity for the Funding Banking Trade

cybersecurity for investment banking

Digitalization is seen throughout most, if not all, spheres of our skilled and private lives. Whereas it affords a variety of simple benefits, it brings alongside the necessity for safety, particularly cybersecurity. Take into account the next:

  • An rising variety of gadgets are interconnected, speaking through the Web
  • Digitalization brings comfort but in addition collects knowledge, with the potential for misuse

Implications of interconnected gadgets for corporations.

This brings alongside implications for corporations. They have to defend themselves from cyberattacks, or else – as an illustration – hackers might take management of Web-connected medical gadgets. That is however one instance, and the susceptible lot consists of monetary providers companies, together with these within the funding banking business.

A superb cybersecurity setup for this sector is tough to find out.

Cybersecurity is tough to find out contemplating the always altering risk panorama, plus the impact of shifting enterprise priorities and exponential know-how forces on how organizations strategy cyber threat administration.

There is no such thing as a denying, although, that the cloud, knowledge and analytics, and social media are prime of the record of know-how gadgets requiring consideration at massive companies.

Look what massive enterprise banking spend on cybersecurity

The criticality of cybersecurity is borne out by budgets for a similar. The most important budgets in fact belong to Fortune 500 corporations. Inside the Fortune 500, monetary establishments seem to have the deepest pockets. JP Morgan Chase & Co, as per a 2018 letter to its shareholders, spends roughly USD 600 million yearly on cybersecurity. In addition they make use of round 3,000 IT safety individuals.

Media reviews have steered that Financial institution of America spends roughly the identical quantity on cybersecurity.

It’s thus no shock to see the variety of monetary establishments posting job adverts for cybersecurity positions. Given how cybersecurity covers a broad vary of points and safety breaches are fairly widespread, the pool of funding banking professionals should additionally embody tech-savvy info safety personnel to guard their on-line techniques.

Why are banks a cybersecurity threat?

Why, although, is Wall Road at such threat? In line with Moody’s, the capital markets companies of banks “are an interesting goal for cybercriminals making an attempt large-scale theft or launching refined assaults to create operational disruption.”

Corporations within the funding banking business additionally home different engaging “targets”, resembling cost and money administration techniques, and knowledge of their high-net-worth shoppers and retail banking non-public shoppers. Cyberattacks have many functions:

  • Stealing cash
  • Extorting ransoms
  • Stealing or manipulating knowledge
  • Creating vital operational disruption
  • Producing adverse publicity

The assaults themselves can take many kinds throughout a variety of channels. A typical assault is perpetrated by a prison in a distant, protected location, attempting to get into the techniques of a financial institution or of its shoppers. Different assaults embody makes an attempt to divert funds into the accounts of criminals.

Fraud may be very intently linked with cybercrime, and so are the strategies employed by funding banking professionals to battle the 2.

Funding Banking

Due to the character of its work, the funding banking business affords a variety of targets for assaults and fraud. These embody the next:

  • Pending mergers and acquisitions (M&A) transactions: Enterprise negotiations for M&A offers embody some very useful info engaging for attackers, particularly for industries resembling prescription drugs, biotechnology, and drugs.
  • Cell computing gadgets: Given what number of actions of funding banks occur via such gadgets, they’re usually focused to get unauthorized entry to consumer or administration accounts.
  • Insider buying and selling: The truth that individuals working at funding banks are aware of confidential info means they will additionally facilitate cybersecurity breaches. Curiously, some analysts additionally speculate there might be a correlation between such establishments hiring cybersecurity professionals and the elevated cases of breaches and insider buying and selling assaults a number of months later.

What does a profitable cyber assault do?

The affect of a profitable cyberattack might be wide-ranging for the work of funding banking professionals, with results in monetary, regulatory, and popularity phrases. A problem on this regard comes from the variety of ‘false positives’ that might come up and sadly, should not attainable to eradicate fully.

The one method out is to maintain engaged on guidelines to detect such cases and thereby cut back their prevalence. The foundations must develop into extra correct and environment friendly, and synthetic intelligence (AI) and machine studying (ML) might be of nice assist hereby, as an illustration, scanning for a change in consumer habits or for suspicious IP addresses.

Compromised knowledge may have an effect on the underside line. Particulars of an ongoing deal might be manipulated or transferred, thereby damaging share costs of concerned corporations concerned.

New cybersecurity know-how

The answer is for the funding banking business to put money into new cybersecurity applied sciences. Funding banks should encourage correct procedures to take away human errors, negligence, or failure to observe safety protocols. Some key elements are as beneath:

  • Big quantities of information: With bigger quantities of information being collected, processed and analyzed for decision-making, each side of information assortment and administration should be secured.
  • Autonomous gadgets: Don’t miss out on safety for sensors and good meters. Be careful for bodily tampering, unauthorized entry, and different makes an attempt to have an effect on knowledge integrity.
  • Web of Issues (IoT) safety: Knowledge assurance applications should set up end-to-end safety for IoT knowledge.
  • Rent the appropriate individuals: This means hiring adequate employees to implement and monitor safety measures, in addition to guaranteeing they’re reliable.
  • Maintain shoppers and employees knowledgeable: These entities should be knowledgeable in regards to the dangers of phishing assaults, social engineering, and others.

The way in which forward is obvious. Safety measures and consciousness together with efficient regulation are imperatives to mitigate the dangers and results of cyberattacks in an business as essential as funding banking. Given the sensitivity of knowledge right here, the financial and popularity damages might in any other case be very critical for the enterprise.

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Blizzard absorbs acclaimed Activision studio as a devoted “assist” group [Updated]

Blizzard absorbs acclaimed Activision studio as a dedicated “support” team [Updated]

Enlarge (credit score: Blizzard Leisure)

The company behemoth organism that’s Blizzard Leisure, which exists in a symbiotic state subsequent to megaton recreation writer Activision, grew to become greater on Friday with a shock announcement: It has absorbed a recreation studio throughout the Activision household, efficient instantly.

Vicarious Visions, a longtime recreation studio that was acquired by Activision in 2005, has been shuffled out of the Activision ecosystem and pumped instantly into Blizzard’s veins. In a press release supplied to, Blizzard confirmed that the 200+ workers at Vicarious Imaginative and prescient has been shifted to a “long-term assist” group targeted totally on “current Blizzard video games and initiatives.” The information additionally features a delicate shuffle of management, sending present Vicarious studio head Jen Oneal to the Blizzard management board as government vice chairman of improvement.

The assertion didn’t make clear precisely when this association started, nor which of Blizzard’s “current” tasks would obtain Vicarious workers assist specifically. (Blizzard representatives didn’t instantly reply to Ars Technica’s questions in regards to the deal.) As of press time, neither Blizzard nor Vicarious have revealed particulars or phrases in regards to the deal on their respective blogs or social media channels. In truth, Vicarious Visions’ web site is at present offline altogether.

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This website posted each face from Parler’s Capitol Hill rebellion movies

Black-and-white photographs of faces arranged in a grid.

Enlarge (credit score: Getty Photos | Wired)

When hackers exploited a bug in Parler to obtain the entire right-wing social media platform’s contents final week, they had been stunned to seek out that lots of the photos and movies contained geolocation metadata revealing precisely how lots of the website’s customers had taken half within the invasion of the US Capitol constructing simply days earlier than. However the movies uploaded to Parler additionally include an equally delicate bounty of knowledge sitting in plain sight: hundreds of pictures of unmasked faces, a lot of whom participated within the Capitol riot. Now one web site has performed the work of cataloging and publishing each a kind of faces in a single, easy-to-browse lineup.

Late final week, a web site known as Faces of the Riot appeared on-line, displaying nothing however an unlimited grid of greater than 6,000 pictures of faces, each tagged solely with a string of characters related to the Parler video by which it appeared. The location’s creator tells WIRED that he used easy, open supply machine-learning and facial recognition software program to detect, extract, and deduplicate each face from the 827 movies that had been posted to Parler from inside and out of doors the Capitol constructing on January 6, the day when radicalized Trump supporters stormed the constructing in a riot that resulted in 5 individuals’s deaths. The creator of Faces of the Riot says his aim is to permit anybody to simply type by way of the faces pulled from these movies to establish somebody they might know, or acknowledge who took half within the mob, and even to reference the collected faces in opposition to FBI wished posters and ship a tip to regulation enforcement in the event that they spot somebody.

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